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Best 15 MBA Marketing Interview Questions

Best 15 MBA Marketing Interview Questions

In today’s era marketing plays a most important role in everyone’s life. You can say that marketing is the one way of key to the success of every kind of business. Nowadays, most of the people are interested to do a career in the marketing field, especially young generation youth, because of the demand for the marketing field era.

If you want to do a career in the marketing field you have to do preparation according to that. Doing a job in marketing is not that easy. To crack the interview you have to according prepare for that because you have to crack 3-4 or more rounds of interview. Employers are looking for a candidate who will be suited for this job. Marketing includes fields like sales, market research, advertising, etc. This job helps help to get in touch with new people. It is very important that students who are pursuing an interview for the Marketing field are sensible to the area & field of marketing. To do the preparation of the marketing interview there are many basic marketing questions for students or global market interview questions that are available online which helps you to do the preparation of the interview. 

 Marketing Interview Questions asked in MBA interviews:

Here we have tried to mention some questions and answers that you may take the reference of it regarding sales and marketing interview questions and answers. It will help you prepare for the interview with marketing.

  • The first and very important question they can ask you is according to you what is marketing?

You have to tell them different answers from all. Like,  marketing is the process of selling products or services with the help of market research and advertising. Doing the promotion of goods with the help of any kind of advertising.

  • According to you what is the difference between marketing and selling?

You have to give a proper answer to this question why marketing is different from selling you can tell them both are marketing fields but the difference is that selling is the process that converts the product into cash that means whatever product the company has manufactured they have to sell. The first company manufactured the product after that selling team sale that product or service. Selling thinks on the point of view of the seller, what seller has to sell that means what is need of the seller.

For marketing you need to tell it is the process of meeting and satisfying the customer needs, that means they take a serve of customer and plan according to customers need. There are various steps included in this marketing field which start from product planning, pricing, promoting and distributing a product or service. Marketing concentrates on the needs of the customer, which means they think what is the customer is looking for they manufactured according to that.

  • Tell me the Product Life Cycle of marketing?

You have to explain the stages of the Product Life Cycle which include Introduction, Growth, Maturity, and Decline and have to explain their own characteristics in marketing.

 The introduction is the first stage of the product life cycle in which a product or a service is introduced to the market. Seller distributes some products in the consumers for testing and takes the feedback from the customer.

Growth is the second stage of the product life cycle after testing these products from market customers become more curious about the product. This is the expansion stage of the product life cycle. It helps to make products become more profitable and ready to use.

 Maturity is the third stage in the product life cycle where the market has reached saturation. Due to less profit, some producers back out and sales dynamics are starting to decrease.

 The decline is the last stage of the product life cycle which includes where the economic and production conditions are getting unfavorable.

  • You are new in this field so according to you what are the basic needs of this field?

You have to gather all the information about this field because you are also new in marketing so you have to tell them the basic needs of marketing. You can tell them the basic things which are mentioned below.

  • The person should have the basic information of the company i.e history of the company, what are the policies of the company, rules, and regulations, etc.
  • They should have details about the product, its features, usage and how many demands are there.
  • You should have knowledge of how systems and procedures are followed by corporations. Which includes work timings, overtime, fieldwork, how is the work culture of that organization or company?
  • You should complete training on the essential ethics that require to be followed while selling a product.
  • You should have knowledge of the basic fundamentals of selling various products or services.
  • Tell me what are the most important keys for marketing success?

You have to tell different types of keys to marketing success which include, such as budgeting, targeting and analyzing the competition of the market, Working Your Customer base and development of objectives.

  • Which was the most important sale in the previous job that you simply have lost?

Your answer should tell - this type of challenging and tough marketing interview questions asked by the interviewer. Do not tell them directly about the loss you faced during your previous job. This positive attitude is of turning every loss into profit. You may ready any sample answer according to these tricks so that the employer thinks about you.

  • Why most of the people choose the field of sales?

Answer - The interviewer really likes to gauge your sales capability through this question. You can also tell them with examples sale the product or service is not an easy task but once you'll convince the customer to buy the product or service it's a pleasant feeling. You have not only earned money but the satisfaction of the customer is more than that.

  • What do you can you do conversant in our target market?

These types of questions ask to see how preparation you have done? Research the corporate, its competitors, its sub-domains and businesses alongside markets thoroughly.

  • What do you think what the reasons are to failed marketing strategy?

You can tell them the main reasons for marketing strategy failed if they don’t have planning and don’t have customers, lack of knowledge if they ignore their competitors, lack of communication and relationship building with customers, these are some reasons to fail the marketing strategy.

  • Who suggested this field to you?

You have to tell the interviewers who guide you for choosing this field.  Marketing is a challenging field to choose and I like to accept the challenges and make it complete. I got a chance at my previous job. My manager helped me a lot to learn some new things about the sale. They helped me to know the details that were precious for career progression.

  • What is marketing consistent with you?

Answer - Marketing is the process between producer and customer. The exchange of products or services between the producer and consumer. It fulfills the expectations of the buyer and identifying the potential market in today’s date. Marketing involves a variety of strategies and market players. The process is not only to create the market but also to sustain in the market. For that, you can prepare from market development interview questions that are available free.

  •  Why you choose marketing?

Answer - The interviewer is not expecting the definition of marketing. They want from you is why you choose marketing or sales. You can also tell them the experiences you have in marketing and sales and other basic information. What do you have plans for this domain and what will be your main roll in this field which will give benefit or profit for the company as well as yourself? You can also tell them what will be your contribution to growth. 

  • Can you sell this pencil to me?

The interviewer may offer you a product to sell which will be available there at that time like pen, bottles, paper, notepad, or they may ask you to settle on your own product.  They ask to sell you have to tell them positive points. For example, If they ask you to sell the pencil-You can say that for pencil No ink required, the writing is easy to erased anytime, low cost and simply affordable.

  • What is the niche market?

Answer - Niche Market is nothing but the satisfaction of market needs. Not every product from the market includes a niche. There a specific part of the market that a seller is focusing on. The market niche defines the product which fulfills the market needs, as well as the low price and increases the quality of the product.


This article gives you the information about marketing and how you can prepare for the interview of marketing and  We have given some basic interview questions and answers which usually ask at the interview of marketing as it would help you to crack the interview of marketing and get a job that suits you.


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